Meta Social Media Marketing Professional Certificate
Mulailah karier Anda sebagai Social Media Marketing. Bangun keterampilan siap kerja – dan keterampilan AI yang wajib dimiliki – untuk karier yang diminati. Tidak diperlukan gelar atau pengalaman sebelumnya.
6 course series
Beginner level
Flexible schedule
What you'll learn
Establish an online presence, build a following, and manage your social media accounts
Develop effective social media posts and create a strong social media brand presence
Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
Learn to evaluate and interpret the results of your social posts and advertising campaigns
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Industry certification
This Professional Certificate helps prepare you for industry
Professional Certificate - 6 course series
What you'll learn
- Understand the landscape of traditional, digital and social media marketing
- Understand the major social media platforms, how they function, and what role they play in marketing
- Create SMART goals, identify KPIs, and define your target audience and their customer journey
- Choose the right social media platforms and learn how to create social media policies
Skills you'll gain
Key Performance Indicators (KPIs), Facebook, Social Media Marketing, Instagram, Persona Development, Marketing Strategies, Digital Media Strategy, Social Media, Marketing Channel, Smart Goals, Marketing, Target Audience, Social Media Management, Digital Marketing
What you'll learn
- How to establish and manage a social media presence
- How to create a brand, tone, and voice for a social media presence
- How to manage a content calendar for a social media presence
- How to evaluate the performance of content on social media and how to iterate on that performance
Skills you'll gain
Content Creation, Customer Engagement, Social Media Strategy, Content Performance Analysis, Generative AI Agents, Content Management, Branding, Instagram, Social Media Marketing, Content Marketing, Facebook, Social Media Management
What you'll learn
- How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
- How to craft compelling and effective visuals and copy for social media ads
- Build an ad directly from your Facebook business page and your Instagram business account
- Write a creative brief and create a social media ad
Skills you'll gain
Advertising, Social Media Marketing, Copywriting, Instagram, Facebook, Paid Media, Campaign Management, Target Audience, Marketing Materials, Data Collection, Information Privacy, Brand Management, Social Media, Social Media Campaigns, Social Media Content, Content Creation, Digital Advertising
What you'll learn
- Structure campaigns in Meta Ads Manager
- Build an ad that aligns with your marketing objectives and target it to your intended audience
- Set a budget, placement, and schedule for your ads in Meta Ads Manager
Skills you'll gain
Advertising Campaigns, Advertising, Campaign Management, Target Audience, Instagram, Facebook, Marketing Budgets, Social Media Marketing, Budget Management, Performance Analysis, Digital Advertising, Target Market, Social Media, Social Media Campaigns, Paid Media
What you'll learn
- Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
- Implement an A/B test to optimize your campaign
- Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you'll gain
Marketing Budgets, Social Media Campaigns, Key Performance Indicators (KPIs), Digital Marketing, Communication, A/B Testing, Presentations, Performance Reporting, Business Metrics, Advertising Campaigns, Social Media Marketing, Marketing Effectiveness, Digital Advertising, Data Presentation, Content Performance Analysis, Return On Investment, Data Analysis, Campaign Management, Marketing Analytics
What you'll learn
- Present and communicate campaign results to a team
- Become certified as a Meta Digital Marketing Associate
Skills you'll gain
Social Media, Marketing, Analysis, Presentations, Marketing Analytics, Marketing Strategies, Campaign Management, Social Media Marketing, Digital Advertising, Communication, Digital Marketing
Instructors
SATRIA
Meta 6 Courses Series
FIKRI
Meta 8 Courses Series
Industry partners
